The Small Room: Why I Chose Thirty Clients, Not Three Hundred
Every musician I admire made the same choice — intimacy over scale, craft over volume. The small room isn't a limitation. It's where I do my best work.
Every musician I admire made the same choice — intimacy over scale, craft over volume. The small room isn't a limitation. It's where I do my best work.
Month one, I explained my business every session. Month seven, one word loaded the whole context. The difference isn't the tool — it's what you build between the conversations.
AI wants to document everything. That instinct will bury your signal in noise. Here's how to keep it lean.
The AI conversation focuses on prompts. That's 30% of the work. Here's the architecture that makes the system useful instead of generic — including the layer that almost never gets built.
I stopped reading business books and started building things instead. Every ugly first version taught me something no framework ever could.
I had a level system. Level 8, Level 9, Level 10. Then I noticed I was defending the level instead of doing the work. Marco Pierre White solved this decades ago.
I was losing 20 minutes every session re-explaining context the model had already seen. A wiki in a Git repository fixed it — and the speed difference was immediate.
Context, not tools, is the real secret to 10x faster development with Claude Code. The speed advantage is the infrastructure I've built underneath.
I built a production system in four weeks with Claude Code. Twelve months and 2,700 commits later, here's what I actually know about getting reliable code from AI — and why almost none of my original advice still applies.
The algorithm is coming for your business. Here's how to use AI as an amplifier instead of fighting it — lessons from decades of digital evolution.