The Magic Word: Le Guin on Writing Context
The less I say to the system, the better it performs. Not because brevity is clever — because the infrastructure is deep enough to carry meaning. Le Guin, Gene Wolfe, and the art of incluing.
Writing
Ingeniculture
The conversation is all about AI models. The room the model works in barely gets a mention — but it's the room that determines whether the output is generic or genuinely useful.
Your Website Should Come With a Receipt
If your rankings drop tomorrow, can your web developer show you exactly what changed and when? Mine can. Here's how a tool I'd never heard of became the backbone of how I run my business.
The Third Position on AI
There are two camps on AI: it replaces humans or it's just a fancy tool. Both are wrong. Here's what actually happens when you build with it every day.
Anyone Can Use AI. The Art Is Situating It.
Everyone has access to the same AI. The difference isn't the tool - it's whether you've given it somewhere to stand. Situating AI is the craft that separates generic from yours.
The Small Room
Every musician I admire made the same choice — intimacy over scale, craft over volume. The small room isn't a limitation. It's where I do my best work.
Stop Chatting With AI. Start Building With It.
Month one, I explained my business every session. Month seven, one word loaded the whole context. The difference isn't the tool — it's what you build between the conversations.
Stop AI Creating Sprawling Documentation
AI wants to document everything. That instinct will bury your signal in noise. Here's how to keep it lean.
The Five-Layer Stack: How to Work With AI
The AI conversation focuses on prompts. That's 30% of the work. Here's the architecture that makes the system useful instead of generic — including the layer that almost never gets built.
You Can't Discover Without Building
I stopped reading business books and started building things instead. Every ugly first version taught me something no framework ever could.